noises from dog n’ moon.

Have you ever considered what it would be like to sell 1M of a product? A million records is a platinum selling record, something that very few artists actually achieve. Now consider that the product is something more than music (an item universally loved by all mankind)- but rather applies to a niche market. An international company with corporate offices in both Japan and the US has sold one million guitar amps in their “Cube” amp line. As the name implies, it’s cube shaped and comes in an assortment of models, ranging from a battery-powered practice amp to a stage-ready professional amplifier. Just about any electric guitar player can find the Cube Amp that fits his or her needs.

So, to commemorate the sale of 1M of these amps, the company is running a year-long campaign. Here are the creative directions for the ads. Bear in mind that, of the ads below, two were chosen as the visual DNA while the rest became orphaned and will only see the light of day here at dog n’ moon’s beacon (barkon?) of artistic communication…

So there’s this local congregation for whom we regularly do work. They’ve been around for 125 years and have never really done an annual report and figured that it was appropriate to do one for 2007. Unfortunately, talk of money is always a bit uncomfortable when it comes to the church so the assignment was to find a positive and optimistic way to diplomatically discuss how the church’s tithe was being used. We came up with what we think is a creative way to solve this problem. The format was 4″h x 12″w and opened vertically (like a vertically challenged calendar). Statistics were measured to the foot, and we were thankful for the opportunity to walk around and get some exercise. Here is a sampling of the pages. Relevant and corresponding financial stats are formatted at the bottom of each page.