noises from dog n’ moon.

10 weeks of traveling. A dozen states. Hours upon hours of plane flights (there may be a future case study on how JetBlue has the right idea). Lots of frequent flyer miles and hotel points. Lots of video chatting with the family. The one thing there hasn’t been much of is posting here at the Dog n’ Moon World Headquarters. We’ve still been working, just from abroad. Please take some time to look through the next 5 posts to see some of the stuff we’ve been working on. And actually, you’re getting to see an insider’s view of the design work that was passed over. From time to time, clients decide to go in a different direction and, because we really enjoy the work that we do, those neglected designs get priority posting here.

Enjoy! And come back soon for periodic updates.

Open up Guitar Player Magazine and you may see some of our handiwork. The core of the final was our idea, but the fit and finish was done elsewhere. Here is a photo of the final as it appears in the April issue as well as a couple of passed over comps.

The product is called the RE-20 Space Echo and it’s a reissue of a guitar effect that was originally introduced in March of 1972. The original was well-loved, but huge and inconvenient. The manufacturer reissued the effect in a compact box that can be turned on and off by foot switch while a player is on stage playing guitar. We tried to play off of the 1972 roots as well as the product name.

So there’s this company in Lafayette, LA that makes guitars out of carbon fiber, which if you didn’t know, is like space-age material that is feather light and really sturdy. Making a guitar out of it allows them to provide musicians with something that sounds good and doesn’t need to be handled with kid gloves like a fragile conventional acoustic instrument.

The challenge was to emphasize the value of the product while dealing head-on with the fact that acoustic guitar lovers have a romantic attachment to the heritage of acoustic instruments and the skilled craftsmanship that is attached to woodworking for guitars. It’s essentially hundreds of years of progress compared to a really cool contemporary twist on that heritage. Here are the campaign one-sheets that were passed over (but we’re really proud of them).

This one isn’t actually from the flea market. It’s actually the final brand. But I didn’t want to break the flow of the maxi-post. Expect the updated site soon. We’re working on finalizing the content right now.

The goal here was to emphasize the great history and heritage of Eldorado Recording Studios in Burbank, CA. Grammys, Platinum Recordings, and superstars are not out of place here and they’re one of the oldest studios in Los Angeles. The design brief pointed out that we wanted to push equally on the name, the birthday (1950′s), and the hip factor- all without making the studio look like they specialize in country music.

Image icon for a local Women’s Conference that is planned for 2009. An exercise in getting in touch with my feminine side.

This was for a buddy’s upcoming sermon series at his church. Another exercise in getting in touch with my feminine side.