PrimeTime is an extension of a program already in place at a church in Southern California called GameDay. Their original artwork was fairly sparse. Here it is: With no color palette, multiple typefaces and weights, and no real artistic direction, it looks unfinished and unprofessional. Since it’s called PrimeTime and the original parent program is called GameDay, a sports theme is the obvious direction. Since it’s also a children’s program, I wanted colors that were both sporty and youthful. Here is the first idea: Notice the ball shape of the center panel, the field...
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We were approached by Azusa Pacific University to create an invitation for a symphony that featured pieces by a Finnish composer. The look was to be relatively sophisticated and had to obviously signify the importance of these Finnish pieces and their creator. This is where our creative side kicked in a little bit and can obviously become a little “case study lite”. A diet case study?.. case studette? One of the first artistic principles that many of us learned in art classes in high school was the idea of closure. We reference it when we end a relationship and we allude to it...
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I have this friend who is steeped in the world of interesting images. He’s like that utility guy that always seems to see what’s cool long before the rest of us. The crazy moped advertising guys from this older post? My buddy was hired to train them. Who knew? On September 11, 2001, he happened to be living in an apartment just blocks away from Ground Zero and has painted a beautiful tale of what that day looked like. He’s got experience working for a Manhattan advertising firm, experience building cars for the motion picture industry (Transformers, anyone?), and a...
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About a year ago, we were contacted by a group who wanted to launch a coffee venture. Being addicts ourselves, of course we jumped at the chance. The initial pitch was that the coffee venture would act as a retail front for global social change. The principals were all professional church workers, but were hoping that this would act as more of a generic move for global change instead of a fancy public relations move for their respective churches. It was doing good for the right reasons instead of doing good to strengthen the individual congregations. Originally, the product was named...
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