PrimeTime is an extension of a program already in place at a church in Southern California called GameDay. Their original artwork was fairly sparse. Here it is: With no color palette, multiple typefaces and weights, and no real artistic direction, it looks unfinished and unprofessional. Since it’s called PrimeTime and the original parent program is called GameDay, a sports theme is the obvious direction. Since it’s also a children’s program, I wanted colors that were both sporty and youthful. Here is the first idea: Notice the ball shape of the center panel, the field...
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I am working on the promotional materials for the Angeles Chorale and their 9/11 concert. This was my first idea but was rejected in favor of something that fit the theme of the event more appropriately. I still love this poster, and building it took me back to that Tuesday morning as I drove to work while listening to the events unfold via radio newscast. Years later, I had the opportunity to walk around the perimeter of Ground Zero and words can’t describe the heartbreak I felt, even as new construction was well underway. 10 years later, our prayers still go out to those directly...
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A Costa Mesa, CA megachurch hired us to build the visuals for a recent sermon series. The premise was that each person has their own “bucket list” of things that they want to accomplish before dying. In coming up with the message, we racked our brains making our lists just to see which ones were more universal. Beyond that, part of the brainstorming was to find archetypes of bucket list events. The one that we kept coming back to was The Running of the Bulls in Pamplona. It seems like one of those things people wax poetic about doing before they die. We chose it as one of the...
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Azusa Pacific University sends out a team of musicians each summer on a tour of the nation. This is the second year that we’ve had the pleasure of designing their concert posters for the venues. A very nice compliment to us- they were unable to choose between the designs and opted to send two of these to
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The Community Action of Ventura County folks asked us to build some posters that would be placed inside city buses in Ventura County. The message was to promote their Home Energry Assistance Program for low-income residents, which is a project to help residents improve their home for better energy conservation. It’s good for the residents and ultimately it helps the State of California in times of economic and energy crisis. In the pat, some of the ads featured despondent and downtrodden people, but we chose to use more uplifting and empowering
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Not only were we hired to do the artwork for this music project, but our very own Corey Witt played guitars and wrote two of the six songs on this jazz fusion project by Rosy Rosenquist. For our directions, Rosy pointed out that he loved clean spaces, zen-like tranquility, and stark whites. But he also wanted us to make sure that the exclamation point in the title was a point of interest as well. He liked the idea that one could be in a place of peace but also feel compelled into action by the music. For the last comp, we took some liberty with the title, changing “hear now!” to...
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This was for a project for Azusa Pacific University’s International Music Institute. We put together two quick ideas. They chose the second because of the depth and richness of the
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A local university hired us to advertise their most recent musical, which was to be a retelling of some classic stage shows in a new and unique way. The main stage elements were large geometric shapes and most of the costumes were created in shades of grey. The toned-down visuals were meant to make the music and the story the focus, as opposed to the pomp and circumstance of the normal stage fanfare. These were meant to be “tangible”, user-friendly renditions of well-loved stories. We chose to build the artwork to convey that same
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For this project, we were asked to build some stock thank you cards that a local megachurch could send out to its volunteers and helpers. They had to be non-event-specific and as close to gender neutral as possible. Here are the comps for the
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Yes, it’s Christmas!- however in California, the holidays look suspiciously like the Spring… and the Summer, and the Fall. Here are a couple of quick projects that came across our desks last month. Merry Christmas to all and have a blessed New Year. (yes… yes, this does mean that we probably won’t post updates until Q2
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