What is the difference between a brand and a logo?The two words are often confused and used interchangeably. In short, the logo is a part of the brand. The brand is the entire advertised image of a product or company. That brand includes a 1. logogram or logotype (shortened to “logo”) which is an icon, image, or symbol that represents the company or product as well as; 2. the colors, typefaces, and designed layout guidelines outlined by the brand “rules”. When people hire an agency for ”branding” they’re hiring an agency to help define the presentation of the company in print...
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Lately, it seems like we’re doing more and more branding and identity campaigns, which is great because I feel like it’s what we do best. And because we do it often, I find myself saying some of the same things to each prospective client. Because branding is not an inexpensive process, it takes some consideration. What I often tell clients is that this process of rebranding is similar to undergoing plastic surgery (please forgive the Southern California metaphor- we’re reflective of our own surroundings, I suppose). Here are some basic rules for putting your organization...
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Addison Road was kind enough to reference us in a post about launching your own music project/band. Great advice for those who wanna “make it” in the music business. The business of music. A business that calls for positioning, branding, market research, and a heaping helping of optimism.
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So you’re starting a business? Launching a product? Planning to revolutionize your industry? My first question is simple: Why should I care? You’ll find that many startups are destined for painful growth due to the nature and/or personality of the owner of the product. And yes, unfortunately, that could be you. Ask yourself these questions: • “who cares if I have this product?” • “Who cares if I’m providing these services?” Be stern and sober with your answers. I’ve often found that many products were pretty good ideas that...
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