Have you ever considered what it would be like to sell 1M of a product? A million records is a platinum selling record, something that very few artists actually achieve. Now consider that the product is something more than music (an item universally loved by all mankind)- but rather applies to a niche market. An international company with corporate offices in both Japan and the US has sold one million guitar amps in their “Cube” amp line. As the name implies, it’s cube shaped and comes in an assortment of models, ranging from a battery-powered practice amp to a stage-ready...
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So there’s this local congregation in Orange, California for whom we regularly do work. They’ve been around for 125 years and have never really done an annual report and figured that it was appropriate to do one for 2007. Unfortunately, talk of money is always a bit uncomfortable when it comes to the church so the assignment was to find a positive and optimistic way to diplomatically discuss how the church’s tithe was being used. We came up with what we think is a creative way to solve this problem. The format was 4″h x 12″w and opened vertically (like a...
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