The Community Action of Ventura County folks asked us to build some posters that would be placed inside city buses in Ventura County. The message was to promote their Home Energry Assistance Program for low-income residents, which is a project to help residents improve their home for better energy conservation. It’s good for the residents and ultimately it helps the State of California in times of economic and energy crisis. In the pat, some of the ads featured despondent and downtrodden people, but we chose to use more uplifting and empowering visuals.